Blogging | How to increase your Domain Authority

How to increase your domain authority

Domain Authority (DA) is a bit of a buzzword in the blogging community at the moment. Working in blogger outreach, I see it from both sides, so I know that over the past couple of months that bloggers have been panicking about it a lot recently! Domain Authority has almost replaced Google Page Rank as a ranking factor for knowing how well your blog is doing, and some companies use them as guidelines for who they want to work with. As you probably know, Page Rank stopped updated a little while ago so is now pretty much defunct as many newer blogs will have an n/a ranking, and it’s likely that had it still been updating, even blogs with a higher rank may have been penalised in the intervening time so would have dropped. So DA has taken its place a little bit, showing how well your site is doing.
Domain Authority is set by Moz’s Open Site Explorer – this is the best place to check yours as you can’t be certain that other checkers will be correct. Be warned though that you can only check 3 per day unless you have an account, so don’t go crazy on it! Basically it works by crawling the web to find sites that link back to your site; it then measures the value of these links and (magically!) generates a number based on that.
There was a bit of a panic in the blogosphere back in June as the vast majority of bloggers noticed a drop in their DAs when Moz updated (this usually happens around once a month, so everyone’s scores will change at the same time). The reason for this was that they had only crawled a smaller index of links during this update, so not every link was taken into account.
Yesterday was scheduled to be the next update, although it took a little longer than usual and is still glitching slightly at the moment (although it appears right now that it’s settled down). During this update, most people have seen their scores return, and some have seen them rise above what they had before – for example, prior to June, my DA was 25. It dropped to 20 in June and has now risen to 26.
Hopefully this will reassure some of you a bit: generally for many of the opportunities we have at work, we don’t have a “specific” DA number that we want your blog to be above. We choose bloggers for our opportunities based on their relevance to the project and their quality. We do take domain authority into account though so that we can figure out the quality of your blog, so while we’re not ruling out any bloggers based on their DA number, it helps for you to have a higher number as it means a better quality blog.

But the question on many bloggers’ lips (particularly ones new to this) is, how do you increase your domain authority?
There are a few different methods that you can use to go about increasing your DA, and I’ve also noticed a few slightly misinformed recommendations too, so I thought I’d give you a few tips on making sure that you’re doing the best you can to increase your domain authority.
The aim of the game is to get good quality links from good sites. It’s as simple as that, I promise. The key is not to spam it or go against Google guidelines though – doing so will end up getting you penalised by Google and cause you to drop in search results, meaning less traffic and reduced rankings. There are a number of ways you can go about it, but here are a few of my recommendations:

1. Create consistent, high quality content

People often say this but they don’t really explain why. Creating good quality content is sometimes only half the battle, particularly if you don’t have the traffic already, because you need people to see that content for it to count. The point is that you want people to find your content and talk about it, share it, so that you can gain good quality, natural links because of it.

2. Build a social following

Tied into the point above, you need people to share your good content in order to be able to gain links through it, and one of the best ways to do this is to have an actively engaged social following. There’s no point in having a load of bought followers who don’t care (or even see, as they’re not real people) what you’re creating. Instead, interact with people to grow a real following who are interested in sharing what you’re creating.

3. Ensure that you’re using SEO properly

SEO sounds like a scary word to most people, but bear in mind that a lot of bloggers will be doing it naturally anyway. There are few things you need to learn to do, such as using Alt tags on your images and making sure to title your post using keywords, but in reality, as long as you’re sharing good content and making sure to use keywords properly, you’ll be fine. The purpose of this is that having good SEO on your blog will meant that it appears to more people in search engines, making it more likely to be shared.

4. Build relationships with other bloggers

Before I even knew what SEO and domain authority were, I was already rising in rankings due to the fact that I was gaining links from other bloggers who I’d interacted with. At the time, I was blogging simply because it was fun (not that it isn’t now, but I wasn’t even attempting to grow any metrics then). But other bloggers linked to me because I was their friend, because they liked my outfit, because we guest posted for each other when we were on holiday etc. These links are completely natural and will all have an effect on domain authority. A lot of bloggers nowadays use guest posting for this purpose too, although not so much simply because they’re on holiday and want to keep some content rolling (the blogosphere was a different place 5 years ago!). I’m still friends with a lot of bloggers who shared links to my content all those years ago now and will sometimes share their links when relevant on my blog too – it just goes to show what building good relationships can do.

Has the Domain Authority update affected you this time round? And was this post helpful to you? If you have any questions on it, don’t hesitate to let me know!


  1. August 5, 2015 / 8:59 am

    This is really helpful advice, thanks! My DA got to 20 before June then sunk to 15 and is still sitting there. Hopefully it’ll get back to normal soon! πŸ™‚

  2. August 6, 2015 / 11:31 am

    Brilliant, helpful and insightful post Sian, thank you! πŸ™‚

  3. August 13, 2015 / 2:24 pm

    Thank you, this post has been very helpful x

  4. Rubel
    January 14, 2016 / 9:03 am

    Improving Domain Authority is proving very difficult task for me, I was wondering how, Domain authority 40 can be achieved.

    But recently getting help from many experts, so now I am focusing on tips which can increase DA,

    Although, I have a question here, Will High DA means my ranking will be good? or it’s just a waste?


    • Sian Thomas
      January 14, 2016 / 2:54 pm

      Higher rankings will usually follow a good DA naturally as your site will have a higher amount of relevant links coming into it from other sources πŸ™‚

  5. Tim Martine
    March 5, 2016 / 7:26 pm

    Great post there bro, really increasing DA of a blog is a challenging task for a blogger. I think posting unique and quality content on blog on a regular basis helps most to increase domain authority.
    I was not aware that URL structure plays role in DA too, that’s great information shared over here. Now I will try to make my blog post URL’s more SEO optimized.

  6. March 15, 2016 / 7:39 am


    I am reading a lot of posts regarding domain authority, because i want to improve my domain authority quickly in order to attract advertisers.

    Buy I am not finding it easy as I am not able to know, why I am not improving.

    Anyways, I have one question, Whether the links from bookmarking sites help in improving domain authority or not?

    I have build many links from Bookmarking and Profile sites, whether it helps?

  7. April 1, 2016 / 5:54 am


    Great Post Indeed!

    But recently I have heard that, the algorithm used by Moz to calculate Domain Authority is dying and giving many false results. Many bloggers are saying that, blogs Penalized by Google has High Domain Authority.

    So, My question is, Is it correct that, DA is dying? or it is just a to keep spammers away from Domain Authority?

    • Sian Thomas
      April 1, 2016 / 9:29 am

      Thank you πŸ™‚
      I don’t think it’s that it gives false results, it’s just that the amount of sites the Moz bot crawls each time can vary. Sometimes it’ll crawl a larger number, which means that more links are picked up. I tend to think of DA as being a relative score and only use it as a guideline to check quality, then of course check a million other things on top of that! For me it’s just a starting point.

  8. Linda Schrier
    April 13, 2016 / 10:16 am


    I am Linda, I own number of websites and I have hired people for SEO of all those sites, but Lately I myself learning something about technical stuff, which can help me handle my site son my own and latest i learned about Domain Authority and I have been working on it in past few months.

    But despite having good internal Linking and god content, Most of my sites Domain Authority is around 15-20 which I think is not good, as I love to attract more advertisers and without having Good Domain Authority, it is tough to attract high paying advertisers.

    So, what basically, I want to ask here, is there any way to increase Domain Authority quickly, I mean in 2-3 Months?

    ~ Linda

    • Sian Thomas
      April 13, 2016 / 10:21 am

      Hi Linda!
      You’ll also need to gather links from external sites linking to your content – the point of good content is to get it shared by others naturally to pick up external links which will raise your domain authority. Time also increases your domain authority as your domain age shows trust. It is possible to raise it quickly by getting external links, but you want to be really careful as if you look like you’re getting bad or spammy links to your blog, you’re going to end up upsetting Google, so be careful! Connect with other bloggers as much as you can, maybe try writing useful or helpful content for other bloggers or sites that links back to a relevant article at your blog for example.
      Good luck!

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