Last year, I wrote a review of the influencer network platform, Buzzoole. I’ve been using the platform for just over a year now and still find that people are coming across the post looking for reviews of it, so I thought I’d give a bit of an update as to how well it’s actually worked for me!
Usually when I see these sort of posts, they’re an update to say not to bother with them, but in fact, I’ve found that Buzzoole has worked really well for me. My colleague Hannah predicted in our blog post at work for 2017 that influencer marketing would be on the increase this year, and I think from looking at Buzzoole, which works mostly through social networking ads, that she’s onto something there.
I’ve a member of a few different platforms, but Buzzoole is the main social one I use and I’ve had several campaigns come through it during the past year whereas the others, which are mainly for blog posts with no social influence included, haven’t had as many. Buzzoole works by offering you a specific campaign where they will email you with the full details including how many virtual credits you will receive, which channels they’d like you to publish on (so far all of mine have been Twitter, Facebook and/or Instagram) and a full brief. You can then accept or decline the campaign depending on whether you like the sound of it or not. Sometimes I’ve had to have the posts approved beforehand which gives you a better peace of mind that the client is happy with what you’re working on.
Buzzoole then keeps track of certain elements of the campaign including the number of clicks and the number of shares that your posts get. Posts which have been particularly successful will be rewarded with extra credits and/or badges, which allow you to show off how well you’re doing to future advertisers. They also have a new thing too – a bar along the top of your Campaigns page which allows you to see how well you’re doing, and again, for their clients to see who’s most likely to do the campaign well and to stick to deadlines – I’m glad to see that I’m doing well according to their bar right now!
So there’s one thing you’re probably all waiting to hear – how many campaigns are there and how much can you earn through it? I’m not a massive influencer by any means – according to their platform (which doesn’t have all my social accounts/following on) I have 6K followers – but over the last year, I’ve taken part in 9 separate campaigns with them, ranging from food to fashion and a few things in between.
You can convert your credits into Amazon vouchers at 3 different levels: 50 credits gives you £15 on Amazon, 150 credits is £50 on Amazon and 250 credits is £100 on Amazon. I save up my credits until I reach 250 (as you get the best out of them then), and I’m now onto my fourth £100 Amazon voucher from them, which is pretty awesome I think! Obviously it might be annoying if you don’t use Amazon, but fortunately we use Amazon a lot so these vouchers are definitely worth it for me.
If you’re interested in getting started on Buzzoole, join by clicking here! See you there 😀